BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Supply-Build Canada Events - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://supplybuildcanada.events
X-WR-CALDESC:Events for Supply-Build Canada Events
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260512T180000
DTEND;TZID=America/Chicago:20260512T193000
DTSTAMP:20260409T134444
CREATED:20260325T181226Z
LAST-MODIFIED:20260408T152020Z
UID:2880-1778608800-1778614200@supplybuildcanada.events
SUMMARY:School of Hard Knocks\, sponsored by Mayfair Lumber – Edmonton\, AB
DESCRIPTION:Location: Windsor Plywood Sherwood Park – 121 Broadway Boulevard\, Sherwood Park\, AB \n  \nRegister Today!\n  \nA candid conversation on what’s actually working in today’s market\nJoin a working conversation with people who are operating in this industry every day. \nSchool of Hard Knocks brings together retailers\, operators\, and senior leaders to share what they are seeing in real time\, how they are responding\, and what is changing inside their businesses as a result. \nModerated by Supply-Build Canada President\, Liz Kovach\, this session is designed to move beyond surface-level insights and get into the decisions behind the results. The focus is: what is working\, what is not\, and what others should be doing now to stay competitive. \n\nWhy this matters\nThe environment has shifted. Costs are rising\, customer expectations are evolving\, and margins are under pressure. \nMany of the approaches that worked even a year ago are no longer delivering the same results. Businesses are being forced to adapt quickly\, often without a clear playbook. \nThis session creates space to hear directly from peers who are navigating those same pressures. It offers a clearer view of what is happening across the industry and how leaders are adjusting in response. \n\nWhat you will gain\nYou will leave with practical insight that can be applied immediately in your business\, including: \n\nHow peers are protecting margins and making pricing decisions in a changing market\nWhat is shifting in customer expectations and what is driving loyalty today\nOperational changes that are improving efficiency and where businesses are still struggling\nWhere leaders are choosing to invest\, and where they are pulling back\nA grounded perspective on what the next 12 to 24 months may require\n\n\nPanelists\nConfirmed panelists will be announced soon. \n\nThe room\nAttendance is intentionally limited to keep the conversation relevant and valuable. \nYou will be in the room with dealers and decision-makers who understand the realities of running a business in this industry. The value extends beyond the panel itself and into the conversations that happen before\, during\, and after the session. \n\nEvent format\nThe session is designed to be direct\, conversational\, and participant-driven. \n\nModerated panel discussion\nAudience Q&A\, including questions from the room\nConnecting with peers\n\n\nAbout the series\nSchool of Hard Knocks is part of a national event series sponsored by Mayfair Lumber\, taking place across multiple locations throughout 2026. \nEach session is built to surface real-world insights from the field and create space for honest\, peer-driven discussion across the industry. \n\nSave your seat\nIf you are responsible for performance in your business\, this is a conversation worth being part of. \n  \nRegister Today!\n 
URL:https://supplybuildcanada.events/event/school-of-hard-knocks-may-12/
CATEGORIES:School of Hard Knocks
END:VEVENT
END:VCALENDAR